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The W Hotel brings in this new contemporary American concept to its Loop location, switching gears from Tuscan-inspired Ristorante We. The name stands for "initial public offering" and is a nod to the surrounding Financial District. Chef Trevor Hoyte calls his menu "new urban cuisine," which on the plate translates to a number of influences melding with American favorites, with flavors ranging from Asian to Mexican to Puerto Rican. To help decode the menu's creative dinner menu headings, here goes: find shareable plates under the "mingle" and "share" headers, side dishes under "accompany," entree-sized plates under "indulge," and desserts labeled as "delight." Dishes are contemporary without teetering into avant garde; for example, a grilled melon block salad is accompanied by peekytoe crab, watercress, gelatin-enhanced passion fruit cubes and an Asian-inspired sweet-sour-spicy sauce. Seared scallops meld different Latin flavors with chorizo two ways (ground and powdered) plus sofrito. Like most hotel restaurants, IPO also serves breakfast and lunch.