Backstory: Somehow an underground Buffalo, NY metal band with a love of Southern rock and punny song titles (latest ones: "Depressionista," "Imitation Is the Sincerest Form of Battery") has morphed into the hard rock world's next big hope.
Why you should care: Unlike many of their Ozzfest peers, ETID does not possess any sort of "screamo" element to its sound. "The Big Dirty" is propelled by wicked grooves, old-school thrash, hints of Sunset Strip metal and, especially on tracks like "Rendez-voodoo," Skynyrd-style boogie.
Verdict: If singer Keith Buckley could only show a little more range, ETID could jump to the next level. But, clever lyrics or not, his gutteral chants have a sameness that keep the songs from staying truly memorable…no matter how loud and awesome they are.
X-Factor: At least he's clever. Our favorite lines on "The Big Dirty" include "you know I'm no good at court-ordered goodbyes" (from "Pigs is Pigs") and "I smell a drop of beer in a ten gallon tank and I'm moving in for the kill" (from "We'rewolf").