WineStyles

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Rather than categorize bottles by country or grape, this rapidly expanding franchise of wine retailers divides bottles by flavor profile, such as "bold" or "mellow". While staffers are happy to help wine novices, pairing suggestions posted next to the wine. The store is also big on wine education, offering tastings twice a week (Thursdays, 6-8 p.m. and Saturday, 2-4 p.m.). The prices are low enough -- bottles range between $10 and $25 -- to make mistakes easy on the wallet.