This hotel is a collaboration of Danny Errico (former CEO and founder of the Equinox Fitness Clubs) and Brad Wilson (former V.P. of Operations for the W Hotels). The hotel has a stylish, modern vibe (courtesy of architect Deborah Berke) with amenities like a 1,500 square-foot gym, 7,000 square-feet of event space and round-the-clock concierge service, plus in-room perks like a stereo with an Ipod/MP3 dock, 42-inch plasma TVs and Kiehl's bath products. Entertainment highlights include David Burke's Primehouse and J Bar. Look for additional locations to launch in New York, Miami and Los Angeles over the next few years.