Joe's Jeans

Premium denim brand Joe's Jeans breaks out of its wholesale handcuffs with its very first retail boutique on Damen Avenue. While denim mongers are used to seeing a style or three of Joe's in department stores and boutiques, expect the brand's full (and thus slightly overwhelming) range here, including 14 fits for women and four for men. Whether you're tall or petite, curvy or stick-straight, you're bound to find a fit to work for you here. The store also carries a full collection of non-denim clothing for men, women and kids which includes knit tees, cashmere sweaters and leather jackets -- all rarely carried in other area stores. Fun extras such as books, music, cameras and jewelry make Joe's more than a just-jeans destination.

We love the look of the space just as much as the clothes inside it: It's all black, white and glass, from the terrazo floors studded with chunks of mirror to shiny white vinyl furniture to a glass booth encasing mannequins. Dressing rooms trimmed with twinkling fiber optics and crystal lighting fixtures lend a starry-sky-at-night look.

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Bucktown/Wicker Park stores, Chicago stores, Apparel and accessory stores