le Dress

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Fashion designers (and sisters-in-law) Eva and Robyn Anderson are the brains behind this new all-dress boutique on Division Street, opening May 30. With weddings, showers and other dressy events on their agenda, friends were always asking this fashionable pair where to shop for a much-needed frock. And though they preferred the individuality of boutiques, "Who has time to go to every single store on Division and Damen and look at the three dresses they have?" says Eva. They've combined the selection of department stores with the feel of a boutique by honing in on the ever-essential dress. From breezy day dresses to sequin-covered cocktail numbers -- and prices from $40 up to $500 -- the range sure sounds satisfyingly diverse. With mirrored tables, flocked wallpaper and a color scheme of black, white and hot pink, the space is undeniably girly and fun, with a bit of French flair.

Expect for a self-titled house line of basic dresses to debut soon, but in the meanwhile, racks are packed with body-flattering dresses by Shoshanna, well-known labels such as ABS, Trina Turk and Betsey Johnson, and smaller local labels such as Coco Irene.
While the concept is all-dress in theory, in reality, you will find other goods here -- though all excusably considered dress essentials. Sparkly clutches, feminine cardigan cover-ups, a bit of jewelry and dressy heels are par for the course, as are those often-overlooked under-it-all tools such as double-stick tape and body shapers such as the ever-popular Spanx line.

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East Village / Ukrainian Village stores, Chicago stores, Apparel and accessory stores, Shoe stores