- Release date:
- June 10, 2008
- Artist/Band name:
- The Cool Kids
- Record label:
- Chocolate Industries
- Official Web Site:
- http://www.myspace.com/thecoolkids
Why you should care: The Cool Kids’ old-school sound has attracted the notice of everyone from Rolling Stone, who called them “Chicago’s next great hip-hop duo,” to Kanye West’s DJ, A-Trak, with whom they performed at Miami’s Winter Music Conference last year.
Verdict: At times, “The Bake Sale” sounds like a lost hip-hop compilation from about 1990. Chuck Inglish’s skeletal, trunk-rattling beats are equal parts Eric B. and LL Cool J circa “Walking With a Panther” (from which the track “Jingling” cribs its female vocal hook), while the rhymes are a cagey mix of b-boy posturing (“Gold and a Pager”) and Pharcyde-like, self-deprecating humor (“A Little Bit Cooler,” on which the Kids ‘fess up to eating Fruity Pebbles before cautioning the haters: “You judgin’ me, dawg? Please…you shop at the mall!”). The crucial track is “Black Mags,” which sounds like a straightforward brag track about Chuck’s pimped-out ride, until you realize that his ride is a BMX bike. That’s the Cool Kids in a nutshell: classic beats, faux-gangsta attitude, nerdy charm and a sly sense of humor that puts a funky-fresh spin on some of hip-hop’s most shopworn clichés.
X-Factor: The Cool Kids appeared earlier this year in a television ad for Rhapsody, alongside breathy balladeer Sara “Love Song” Bareilles. To quote “A Little Bit Cooler”: “How gangsta is that? Not gangsta at all.”







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