About this Site
With the aid of scent scientist Dr. Hirsch from the Smell & Taste Treatment and Research Foundation in Chicago and a motivation to help guys everywhere, AXE, the male grooming brand and maker of all-over deodorant bodysprays, set out to reveal what’s behind “bar funk” – a topic that many guys and girls are talking about now that smoke is gone from bars.
All it took was a little bit of science to prove these complaints were true. Through a series of scent tests at a packed Chicago bar, Dr. Hirsch discovered that while odor of cigarette smoke is gone, other offensive aromas that were previously hidden (known to mankind as B.O.) may have surfaced. While tests were only conducted in one bar, the results could shed light on odor problems patrons are facing around the world. How can that cute girl on the dance floor give you her number when she’s too busy plugging her nose?
The good news: there is a solution. AXE all-over deodorant bodyspray, your friendly wingman, is here to help. Knowledge is power, so we’ve created this site to educate you on this sweaty epidemic and show you how to stay fresh in the mating game.
To read about Dr. Hirsch’s odor tests and see the funky findings, click here.
About Dr. Hirsch: “The Scent Doctor”
Meet Dr. Alan R. Hirsch, a neurologist and psychiatrist with a knack for odors. As a nationally recognized smell and taste expert, Hirsch has written more than 100 articles on the psychological power of smell, taste and how these senses affect human behavior.
Dr. Hirsch is also the founder and neurological director of the Smell & Taste Treatment and Research Foundation in Chicago and America’s foremost researcher on the effects of odors and flavors on human emotion, mood and behavior. He’s helped to create the sensory experiences for thousands of products and places — from shampoos to hotel lobby scents. In fact, there’s an excellent chance that at least once in the last four days, you’ve come in contact with a product or place that Dr. Hirsch has helped to odorize.
